Get to Know Us: Bryce Custer, SIOR, CCIM
NAI Burns Scalo is proud to have welcomed Bryce Custer, SIOR, CCIM to the company’s growing lineup of premiere commercial real estate advisors, where he will take on the title of First Vice President, Energy Services.
In order to accomplish its regional expansion into West Virginia, NAI Burns Scalo acquired the territorial rights to Monongalia, Wood, Hancock, Brooke, Ohio, and Marshall counties from NAI Ohio River Corridor, a West Virginia firm owned by Custer. As a result, NAI Burns Scalo will now be responsible for the entire state of West Virginia under the NAI Global name.
Custer brings in-depth knowledge of petrochemical, plastics, steel, and energy projects throughout the Ohio River area. Over the years, he has been involved with numerous site selection assignments for natural gas power plants and renewable energy projects. Currently, Custer is working on RNG, solar, hydropower, hydrogen, carbon capture & storage, and small modular reactor (SMR) projects requiring existing or readily attainable infrastructure that the Ohio River region provides.
We sat down with Bryce to get an idea of what joining NAI Burns Scalo means to him:
Q: What excites you most about this new chapter with NAI Burns Scalo?
BC: This new chapter is going to allow for increased reach throughout the West Virginia commercial real estate market, in addition to the company’s already established presence in Western Pennsylvania. I am looking forward to bringing my years of energy and industrial development experience to a new team. Thanks to the resources available at NAI Burns Scalo, the company has established itself as a leading solution provider in the local commercial real estate marketplace, and as economic development grows throughout West Virginia, our affiliation will allow for greater client focused solutions.
Q: What challenges do you anticipate in expanding NAI Burns Scalo’s services into West Virginia?
BC: The primary challenge of expanding NAI Burns Scalo throughout West Virginia will be focusing team members on specific commercial real estate specialties. NAI Burns Scalo has office, retail, industrial, and multi-family expertise. Certain geographic areas of West Virginia require specific commercial real estate disciplines. Working with the nuances of local and regional planning will be an opportunity for all NAI Burns Scalo professionals.
Q: What benefits do you foresee for your existing clients with the transition to NAI Burns Scalo?
BC: The affiliation with NAI Burns Scalo will be a benefit to existing clients that I have been working with for years. NAI Burns Scalo opens up resources that I will be able to tap into immediately. From access to capital, development, construction, and management, there will be additional tools to meet the ever-increasing demands of clients and their commercial real estate needs.
Q: How do you anticipate the dynamics of the real estate market in West Virginia will differ from those in Pennsylvania?
BC: I am looking forward to the challenge of increasing my focus throughout West Virginia and western Pennsylvania. This area is ripe for development of projects both domestic and international that will utilize the tremendous resources available to them. This region is one of the largest producers of natural gas providing our clients a competitive advantage to build on top of the feedstock. Our region also has the advantage of being within a day’s drive to majority of the US markets. At this time, I see my greatest challenge will be to keep up with the demands of clients while keeping abreast of the latest developments in the energy space to bring additional value to my clients.
Bryce Custer’s extensive experience in energy and industrial projects aligns perfectly with NAI Burns Scalo’s growth strategy, as the company expands into new markets and asset types. With his deep understanding of the Ohio River region and its resources, Bryce is set to lead NAI Burns Scalo’s expansion into West Virginia, bringing new opportunities to clients and the firm alike. Backed by the team’s expertise and resources, he’s ready to hit the ground running as demand for specialized commercial real estate services continues to grow across the region.